Although it may seem as if we have miles to travel to make it to spring, the season can be spotted on the horizon and Michael Kors is going to help us to get there.
The Michael Kors Spring 2014 advertising campaign follows the theme of dreamy spring romance. The campaign was shot by famed photographer, Mario Testino, on location in sun-drenched Cabrillo Beach, California. . “When the weather starts to get warm, our thoughts and attitudes turn to something a little bit more romantic. We wanted to convey that relaxed, carefree sensibility in the campaign,” says Michael Kors. Testino captured Kors’ latest collection on models Karmen Pedaru and Simon Nessman en route to a romantic getaway.
Get ready to check out some of the fabulous pieces that make up this fresh alternative to the cold and dreary winter. The global ad campaign debuts in February but pick up any top publications and you are bound to see ‘Michael Kors’ images of Spring 2014 Collection. Taken to a more international level, Kors can be seen in international editions of Vogue, Harper’s Bazaar and Vanity Fair.
Notable multi page units will be featured in the March issues of 12 titles around the world. In total, the Spring 2014 print advertising campaign will reach 36 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
So step out of the chill of winter and into a fresh new beginning with lots of sunshine and lots of Michael Kors fashion for Spring 2014.